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Ohio University Libraries

Business & Economics

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Market & Consumer Research

If you just need a basic market research report or information about a consumer or product, the resources below can get you started. 

Consumer Research & Marketing Guide

Consumer Research & Marketing GuideFor more thorough research, visit my consumer research and marketing guide to:

Additional Tips & Tricks

Simmons Insights and Simply Analytics are key resources you can use to better understand consumer demographics and the local market.