Ohio University Libraries

If you just need a basic market research report or information about a consumer or product, the resources below can get you started. 

For more thorough research, visit my consumer research and marketing guide to:

• understand the industry of your product/company
• identify companies and competitors in your product segment 
• gather consumer demographics and profiles
• read about best practices from scholarly and trade publications
• analyze a local market area

Simmons Insights and Simply Analytics are key resources you can use to better understand consumer demographics and the local market. 

• My Simmons Insights Guide shows you how to understand consumers
• My Simply Analytics Guide walks you through the process of analyzing the consumer demand in a region.