If you just need a basic market research report or information about a consumer or product, the resources below can get you started.
Mintel
Contains market research reports and statistics about U.S. consumers, products, and services.
Passport
Use for information about consumer lifestyles and consumer products for the U.S. and international markets.
Business Source Complete
Use to find magazine and journal articles, newspapers, reports, and trade publications for companies, industries, consumers, or other general business topics.