Market & Consumer Research
If you just need a basic market research report or information about a consumer or product, the resources below can get you started.
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Mintel Contains market research reports and statistics about U.S. consumers, products, and services.
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Passport Use for information about consumer lifestyles and consumer products for the U.S. and international markets.
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Business Source Complete Use to find magazine and journal articles, newspapers, reports, and trade publications for companies, industries, consumers, or other general business topics.
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All Marketing Databases A to Z list of all marketing research databases
Consumer Research & Marketing Guide
For more thorough research, visit my consumer research and marketing guide to:
- understand the industry of your product/company
- identify companies and competitors in your product segment
- gather consumer demographics and profiles
- read about best practices from scholarly and trade publications
- analyze a local market area
Additional Tips & Tricks
Simmons Insights and Simply Analytics are key resources you can use to better understand consumer demographics and the local market.
- My Simmons Insights Guide shows you how to understand consumers
- My Simply Analytics Guide walks you through the process of analyzing the consumer demand in a region.