Contains market research reports for specific consumer product categories. Also useful for sport business marketing. Covers US and some International marketplaces. Especially useful for consumer demographics, psychographics, buying behavior, motivations, and more.
How to Find Sports Fan Market Research Reports in Mintel
In this video, I demonstrate how use Mintel to do a deep dive into understanding information about the fan base of specific sports. I also demonstrate who to find other market research and demographic reports as well.