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Simmons Insights Tips & Tricks

How to use Simmons Insights to understand consumer demographics and create profiles of target customers

Simmons Insights is a great resources you can use to understand key demographic information of your target consumer or customer.   A few examples of how I've used Simmons:

  • Create a demographic profile of cyclists, runners, and golfers.
  • Compare demographics of MLB, NBA, NFL, and NASCAR fans.
  • Analyze whether mountain bikers are more or less likely to drink craft beer than hikers
  • Cross tab sports fans to which restaurants they like to eat at the most

While it is a powerful tool, Simmons Insights can be challenging if you've never used it before.  This guide will make you an expert at using Simmons. 

Simmons Insights