Contains demographic information about users of specific consumer products including: what they use, income and educational level, what types of media they use, and more. See my Simmons Tips & Tricks
for help using the database.
Note: Simmons Insights is limited to 50 users at a time.
Simmons provides information on consumer usage behavior for all major media, more than 450 product categories and over 8,000 brands. And it includes in-depth demographic, psychographic, and lifestyle descriptions of all Americans, including the diverse Hispanic/Latino market, with an added sample of 8,000 Hispanics above and beyond the general market survey of 25,000 respondents. Additional Hispanic demographics, language preferences and media.