Simmons can be used to find demographic information for consumers of specific products or for people who engage ina a particular activity. Use the steps below to find a basic demographic profile of your target consumer.
When you first access Simmons, click "Proceed" to log in.
On the next screen, choose "Quick Reports" as found under the "Essentials menu."
Use the "Smart" search menu to search for a product, activity, or brand.
The data can be exported to an Excel file, or you may take a screenshot of the data to save an image.