Video Tutorial : How to create a demographic profile
Learn how to create a demographic profile for your target consumer in Simmons Insights. For product categories, brands, consumer interests, or activities, use Simmons to get valuable insight into consumer demographics.
Step-by-Step: Create a demographic profile of your target consumer in Simmons Insights
Simmons can be used to find demographic information for consumers of specific products or for people who engage ina a particular activity. Use the steps below to find a basic demographic profile of your target consumer.
When you first log in to Simmons, you will be prompted for a name, email address, and role.
Choose Quick Reports
On the next screen, choose "Quick Reports" as found under the "Essentials menu."
Search for a product on brand
Use the "Smart" search menu to search for a product, activity, or brand.
Once you have a variable selected, choose "Target"
Select "Demographic Profile" then "Run Analysis"
Select the "Demographic Profile" button then click the arrow to "Run Analysis."
View or Export the Demographic Data
The data can be exported to an Excel file, or you may take a screenshot of the data to save an image.
Excel data provides additional information
You can use the Excel file to drill down further into the demographic groups.