Contains demographic information about users of specific consumer products including: what they use, income and educational level, what types of media they use, and more. See my Simmons Tips & Tricks for help using the database.
Note: Simmons Insights is limited to 50 users at a time.
Simmons provides information on consumer usage behavior for all major media, more than 450 product categories and over 8,000 brands. And it includes in-depth demographic, psychographic, and lifestyle descriptions of all Americans, including the diverse Hispanic/Latino market, with an added sample of 8,000 Hispanics above and beyond the general market survey of 25,000 respondents. Additional Hispanic demographics, language preferences and media.
Video Tutorial : How to create a demographic profile
Learn how to create a demographic profile for your target consumer in Simmons Insights. For product categories, brands, consumer interests, or activities, use Simmons to get valuable insight into consumer demographics.
Step-by-Step: Create a demographic profile of your target consumer in Simmons Insights
Simmons can be used to find demographic information for consumers of specific products or for people who engage ina a particular activity. Use the steps below to find a basic demographic profile of your target consumer.
When you first access Simmons, click "Proceed" to log in.
Choose Quick Reports
On the next screen, choose "Quick Reports" as found under the "Essentials menu."
Search for a product on brand
Use the "Smart" search menu to search for a product, activity, or brand.
Enter Search Terms
Narrow by Category
Select a Variable
Once you have a variable selected, choose "Target"
Select "Demographic Profile" then "Run Analysis"
Select the "Demographic Profile" button
Then click the arrow to "Run Analysis."
View or Export the Demographic Data
The data can be exported to an Excel file, or you may take a screenshot of the data to save an image.
Excel data provides additional information
You can use the Excel file to drill down further into the demographic groups.