Head of User Services
& Business Librarian
This guide contains key resources and tips for consumer and marketing research. Use this guide to
- understand the industry
- identify companies and competitors in your product segment
- gather consumer demographics and profiles
- read about marketing best practices from scholarly and trade publications
- analyze consumers in a local market area
Other Relevant Guides
Industry Research Basics
The Industry Research Basics Guide covers in-depth industry research including industry analysis, industry financial ratios, market research, industry news for industry research.
