Head of User Services
& Business Librarian
This guide lists the most essential resources to use when conducting industry research. It is designed to get the novice business researcher started in the right direction.
Use this guide to
- gather industry overviews and statistics
- find industry financial ratios
- locate market research reports
- view company perspectives on the industry
- read industry trade publications
For more specific industry suggestions, take a look at my guides on specific industries.
Image used with Creative Commons Permission from Alden Jewell.
Industry & Market Research Basics Tutorial
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Check out the Industry & Market Research Basics Tutorial. The 60-minute tutorial will give you a foundation in using library databases to conduct industry and consumer market research. The skills you learn will be extremely useful throughout your business student career.
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