Market research reports are an excellent source for industry information. Market research reports will often cover more narrow industries than the more broad industry overview resources. In many cases, market research reports are regularly updated.
Tools for Market Research & Reports
- Passport is great for market research reports for international consumer markets.
- Browse by the industries or use the search box
- Passport is very useful for consumer product industries
- Passport
Passport offers comprehensive coverage of international consumer markets, consumer lifestyles in other countries, economic statistics, demographic forecasting, and industry reports for most major markets and consumer products, and more.
- Search Mintel for consumer demand, trends and demographics for specific product categories. Examples: candles, footwear, handbags, wearables, etc.
- Make sure to look at the market drivers and market size and trends sections of the Mintel reports.
- Mintel
Contains market research reports for specific consumer product categories. Also useful for sport business marketing. Covers US and some International marketplaces. Especially useful for consumer demographics, psychographics, buying behavior, motivations, and more.
- Use Simmons to find national-level demographics of people who purchase a particular product or engage in a particular activity.
- Also use to find the projected number of people who like to go camping on vacation, engage in other outdoor activities, purchased razor blades or shampoo, bought a TV, etc. in the U.S.
Check out my guide for Tips & Tricks on Using Simmons.
- Simmons Insights
Contains demographic information about users of specific consumer products including: what they use, income and educational level, what types of media they use, and more. See my Simmons Tips & Tricks for help using the database.
- SimplyAnalytics
SimplyAnalytics provides demographic, business, or marketing data down to the local level, allowing users to create customized maps and reports with an almost unlimited number of variables. See my Tips & Tricks Guide for help with this database.
