Tutorial Description & Learning Objectives
The Industry & Market Research Basics Tutorial is a required component of the Business Cluster. The tutorial is also useful for general orientation for MBA students or anyone else who wants to develop business research skills.
This 60-minute interactive tutorial is designed to give researchers foundations in
- finding industry reports and statistics,
- understanding consumer information including demographic and psychographics,
- identifying companies and competitors in the industry,
- and analyzing local market consumer and industry trends.
At the end of the tutorial, students will receive a certificate of completion and a score.
The tutorial also complements my Industry Research Basics guide, as well as my guides for specific industries.