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Industry Research

Tips for finding industry analysis, industry financial ratios, market research, industry news for industry research.

Industry & Market Research Basics Tutorial

Industry & Market Research Basics Tutorial

To facilitate remote learning for our business students, I have recently launched my Industry & Market Research Basics Tutorial.  The 60-minute interactive tutorial is designed to give researchers foundations in 

  • finding industry reports and statistics,
  • understanding consumer information including demographic and psychographics,
  • identifying companies and competitors in the industry,
  • and analyzing local market consumer and industry trends. 

At the end of the tutorial, students will receive a certificate of completion and a score.  This could be a great addition to any course that requires industry research and is already being used in the summer business cluster courses.  

The tutorial also complements my Industry Research Basics guide, as well as my guides for specific industries


Videos Used in the Tutorial

If you have not taken the tutorial, the videos below will be much more useful inside the full tutorial.   You should complete the tutorial to get the full learning experience.  

However, I've had several requests from students who wanted to re-watch the videos from the tutorial without having to re-take the full tutorial.   For those students, thanks for watching again!