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Consumer Research & Marketing

Tips and tools to understand consumer, customers, and marketing

Tools for Local Market Information

  • Use SimplyAnalytics to know how many people in your market area buy a product, belong to a certain demographic, and more. 
  • As an example, you could use SimplyAnalytics to find data by zip code on the percentage of people in Columbus, Ohio, who  shop at Whole Foods.

Get Tips & Tricks and Use SimplyAnalytics To:

  • Use Mergent Intellect to identify and locate potential competitors in your industry. 
  • Is there room in the market for your new business?
  • How are the other companies doing?  (look at estimated sales)

Use Mergent Intellect for local consumer information

In addition to finding companies and competitors in your local market, use Mergent Intellect to:

  • Find Consumer Data and profiles for a specific location
  • Gather demographics of a city, county, state, or region
  • Search by Resident to find information about specific people

Use Mergent Intellect to find Consumer Data, Demographics, and more

  • Use Bizminer to better understand the health of your industry in the local region.

The video below shows one way to use Bizminer to better understand your local market competitors, demand, industry trends, and more. 

  • You will want to use census data to compare how your local market demographics align with the more general national demographics of a consumer market.
  • Census data will have broad demographics such as age, gender, income range, education, etc. 
  • They don't measure things such as "who shops at Kroger."  However, you can use the national data your learned about Kroger consumers (from Simmons or Mintel) and see if those demographic match your local population.