Skip to Main Content

Ohio University Libraries

SimplyAnalytics Tips & Tricks

How to use SimplyAnalytics to a analyze local market potential and demand

Build Geographic Comparison Tables


Use SimplyAnalytics to compare economic, demographic, social, or consumer data across multiple locations. You can create custom tables with locations and data variables of your choosing. Use the data to compare and analyze a local market area.

Step-by-Step: Build Geographic Comparison Tables

  1. When you first log in, search for your locations
  2. Choose seed variables
  3. SimplyAnalytics will automatically load the map screen
  4. Click "Comparison Table"
  5. Use the Search feature on the left side of the screen to search for and select variables
  6. If you find a variable is missing, click the "View --> Edit" to add variable