Library Guides: Consumer Research & Marketing: Articles, Case Studies, Best Practices

Articles, Case Studies, Best Practices

The resources on this page can help you find

Business Source Complete
Provides full text access of more than 3500 journals, trade publications, magazines, company reports, and more, in the disciplines of business, including marketing, management, accounting, banking, finance and more.

Also useful for finding company profiles, industry profiles, and SWOT analysis for companies.
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I often refer to Business Source Complete as the “Google of Business Information”. Regardless of your topic, Business Source Complete is bound to have something for you. It’s great for company and industry news, academic journals, trade publications, and much more.
WARC _World Advertising Research Center
Contains over articles, case studies, research reports and summaries covering all areas of marketing communications. (Athens Campus Only)
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"Designed for the world’s marketing services sector, and used by advertising and media agencies, research companies, media owners, marketing consultants and top business schools. WARC.com supplies its users with information in key areas critical to their success, including communications effectiveness, media planning and buying, market research and methods, and consumer insight and behaviour.” “The WARC.com database contains over 25,000 articles, case studies, research reports and summaries covering all areas of marketing communications drawn from more than 30 leading content sources worldwide.” (excerpt from About and Content sections of WARC).