Consumer Profiles & Demographics
Use the resources below to find market research reports, data, demographics, psychographics, and statistics about consumers and customers.
- Search Mintel for your product category, brand, or age group etc. to find market research reports
- These reports will describe consumer motivations, customer demographics, market trends, and more.
- Mintel
Contains market research reports for specific consumer product categories. Also useful for sport business marketing. Covers US and some International marketplaces. Especially useful for consumer demographics, psychographics, buying behavior, motivations, and more.
Use Simmons to find:
- national-level demographic profiles of consumers.
- consumer attitudes and demographics of consumers of specific brands.
Note: For a basic demographic profile, use the Quick Reports found under "Essentials".
- Simmons Insights
Contains demographic information about users of specific consumer products including: what they use, income and educational level, what types of media they use, and more. See my Simmons Tips & Tricks for help using the database.
Simmons Tips & Tricks
Use my Simmons Insights Tips & Tricks guide for step-by-step directions to
- find demographic profiles
- create custom consumer cross-tab reports
- read a cross-tab report
- While Passport does not have demographics of Mintel and Simmons, it is quite useful in understanding consumer trends in an industry.
- Use the keyword search box, or use the Industries tab to browse by industry
- Passport is excellent for both U.S. and international consumer industries and markets
- Passport
Passport offers comprehensive coverage of international consumer markets, consumer lifestyles in other countries, economic statistics, demographic forecasting, and industry reports for most major markets and consumer products, and more.
