Contains market research reports for specific consumer product categories. Also useful for sport business marketing. Covers US and some International marketplaces. Especially useful for consumer demographics, psychographics, buying behavior, motivations, and more. Access Info: Athens Campus Only
Contains demographic information about users of specific consumer products including: what they use, income and educational level, what types of media they use, and more. See my Simmons Tips & Tricks for help using the database.
Note: Simmons Insights is limited to 50 users at a time.
Access Info: Athens Campus Only
Simmons provides information on consumer usage behavior for all major media, more than 450 product categories and over 8,000 brands. And it includes in-depth demographic, psychographic, and lifestyle descriptions of all Americans, including the diverse Hispanic/Latino market, with an added sample of 8,000 Hispanics above and beyond the general market survey of 25,000 respondents. Additional Hispanic demographics, language preferences and media.
Passport offers comprehensive coverage of international consumer markets, consumer lifestyles in other countries, economic statistics, demographic forecasting, and industry reports for most major markets and consumer products, and more. -- Athens Campus Only