It's a good idea to get a basic understanding of the larger industry before you analyze consumer behaviors and customers. The resources below can help.
If you just need a basic industry report or statistic, the resources below are your best bet.
IbisWorld
Use to get a broad understanding of large industries within the United States.
Statista
Use to get statistics about industries, companies, products and more, with links to other reports on the web.
First Research
Use for broad understanding of U.S. and global industries. Use in addition to IbisWorld.
Passport
Especially useful for international consumer industries