General Industry Info
It's a good idea to get a basic understanding of the larger industry before you analyze consumer behaviors and customers. The resources below can help.
If you just need a basic industry report or statistic, the resources below are your best bet.
- IbisWorld Use to get a broad understanding of large industries within the United States.
- Statista Use to get statistics about industries, companies, products and more, with links to other reports on the web.
- First Research Use for broad understanding of U.S. and global industries. Use in addition to IbisWorld.
- Passport Especially useful for international consumer industries
- All Industry Databases A to Z list of all industry research databases
Industry Research Basics Guide
For more thorough research, visit my Industry Research Basics Guide to:
- Consider factors that influence availability of industry information
- Find industry reports and analysis
- Analyze industry financial ratios
- Understand consumers with market research reports
- Locate news and trade press about your industry
- Find guides to specific industries