Contains demographic information about users of specific consumer products including: what they use, income and educational level, what types of media they use, and more. See my Simmons Tips & Tricks for help using the database.
Note: Simmons Insights is limited to 50 users at a time.
Access Info: Athens Campus Only
Simmons provides information on consumer usage behavior for all major media, more than 450 product categories and over 8,000 brands. And it includes in-depth demographic, psychographic, and lifestyle descriptions of all Americans, including the diverse Hispanic/Latino market, with an added sample of 8,000 Hispanics above and beyond the general market survey of 25,000 respondents. Additional Hispanic demographics, language preferences and media.
Get Help With Simmons
Simmons Insights can be challenging to use, and the data can be a bit hard to understand. Check out the SImmons Insights Tips & Tricks Guide for help. That guide teaches you how to: