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New and Featured Guides

Coffee Industry Research Guide

The summer 2022 Business Cluster cohort has projects pertaining to the coffee industry. My guide offers the essential tools and tips to understand the coffee industry.

Coffee cup sitting on a pile of coffee beans


Simmons Insights Tips & Tricks

How to use Simmons Insights to understand consumer demographics and create profiles of target customers

Create Demographic Profiles with Simmons Insights


From the Business Blog