Market Research & Consumer Demographics
Use the resources below to find market research reports and consumer demographic information.
For additional tips, visit my Consumer Research & Marketing Guide.
Market Research Reports
Use Mintel to find market research reports about the amusement park industry, as well as understand vacation and travel trends. These reports will give you a great deal of information and analysis about customers in the industry, as well as data about consumer trends, demographics, and more.
- Mintel
Contains market research reports for specific consumer product categories. Also useful for sport business marketing. Covers US and some International marketplaces. Especially useful for consumer demographics, psychographics, buying behavior, motivations, and more.
Search Tips
- Search by keyword or browse by category to find the reports for Theme Park Destinations, Leisure Trends, American Lifestyles, Consumers & the Economic Outlook, as well as others, to gather consumer perspectives on the industry.
- Make sure you look for the Interactive Databook in each report to find data for demographics, attitudes, behaviors, etc.
- Note that while Mintel does not use the term "psychographics," the reports and databooks are excellent to find those consumer attitudes, beliefs, attitudes, etc.
Consumer Demographic Data
Use Simmons to build a Demographic Profile of consumers of a particular product or brand. You can also build data tables to do cross tab analysis of the data.
- Simmons Insights
Contains demographic information about users of specific consumer products including: what they use, income and educational level, what types of media they use, and more. See my Simmons Tips & Tricks for help using the database.
