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Ohio University

International Business

Tips for international market analysis, doing business in other countries, international industries, and global expansion.

Intro

A map of Italy on a globeThis is a guide  for finding information about doing business in another country.  Assessing an international market for the purpose of launching a new product, or expanding an existing brand or business, requires a lot of thought and research.  Researchers need to understand the financial and economic forces and market indicators, as well as the political, legal, and sociocultural forces and issues in an area.  Likewise, it is very important to understand what kind of competition from other companies exists in the region.

Use the navigation menus on the left to find valuable information for your international business venture. 

 

 

Thank You For Visiting

Chad Boeninger, Business & Economics LibrarianI'm Chad Boeninger, Head of User Services and the Business & Economics Librarian at Ohio University.  I thank you for visiting my guide and I hope it helps you with your research. 

If you have any questions please contact me:

  • In person:  Ask for me at the Alden 2nd Floor Service Desk
  • email: boeninge@ohio.edu 
  • phone: (740)597-1932

If you found this guide useful, you might want to take a look at the other guides I've created to help you with your research.