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JOUR 3400: Strategic Communication Theory and Research

Resources to build consumer profiles

D& B Hoovers (One Source)

Tips for using OneSource

  1. Search for the name of a company or industry. Keep in mind that a company you're interested in may be owned by a parent company. 
  2. Once you choose a profile for a company, browse through the options on the left side of the page to see a company overview, list of executives, reports from analysts, information on competitors, and even financial data. The video below by my colleague Chad Boeninger shows you how to find a SWOT analysis for a company.