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JOUR 3400: Strategic Communication Theory and Research

Resources to build consumer profiles

Pew Research Center

The Pew Research Center is a non-partisan research organization. Their research covers a wide range of social and global issues that may be relevant to consumer research. Their projects are wide-ranging, but I've linked to a few projects below that I think may be useful. 

Pew also lets you download their data for your own analysis. 

Subjects: Journalism