WARC - JOUR 3400: Strategic Communication Theory and Research - Library Guides at Ohio University

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JOUR 3400: Strategic Communication Theory and Research

Resources to build consumer profiles

WARC

World Advertising Research Center
The WARC.com database contains over 25,000 articles, case studies, research reports and summaries covering all areas of marketing communications drawn from more than 30 leading content sources worldwide.
WARC can be searched by keyword, and browsed by:
- Product Category
- Brand
- Campaign Objective
- Popular Searches
- Company Profile
Also includes advertising profiles of over 200 companies, which contain SWOT analyses.

WARC Search Tips:

Find consumer trend information by using the Trends drop down menu from the top of the page.
You can also find consumer information by using the Topics drop down menu.
You can search across the many different types of information in WARC using the search box. For more control over your search results, click the Advanced Search link.

Subjects: Journalism