Skip to Main Content

JOUR 3400: Strategic Communication Theory and Research

Resources to build consumer profiles

Using IBIS World

IBIS World Search Tips:

  1. You can either browse a known industry or use the keyword search to find a relevant report.
  2. IBIS reports are more industry-focused, but will show you some useful consumer information. Areas to check:
    • Industry performance > Key external drivers
    • Products & Markets > Demand determinants
  3. In addition to the market reports, check out the Industry Risk Rarings > US Business Environment Portfolios. You'll find reports here on consumer and demographic trends.  On the search box on that page, try searching again by your keyword, or browse the Consumer Behavior or Demographics categories.
Subjects: Journalism