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Ohio University

JOUR 3400: Strategic Communication Theory and Research

Resources to build consumer profiles

Using Mintel

Consumer research in Mintel 

  1. Use the Category Overview drop-down menu to choose a consumer category to explore. 
  2. The reports have the most in-depth information for you to use in your analysis. 
  3. See the video below for an example of using a category to find a report about a consumer group.