College football and basketball market research report
by Chad Boeninger on 2021-03-10T15:22:28-05:00 | 0 Comments
Just in time for March Madness, Mintel recently published the 2021 College Football & Basketball report.
The report covers:
- The impact of the COVID-19 pandemic on consumer behavior and the college football and basketball market.
- How name, image, and likeness laws could revolutionize brand integration in college sports.
- Consumer engagement with college football and basketball in the coming years.
- The future trends set to take hold in college sports.
For more sports-related market research reports, check out the sports category in Mintel. Finally, visit my Sponsorship guide for additional resources about sports consumers and fans.
Mintel is a subscription database provide by Ohio University Libraries. If you are not affiliated with Ohio University, please check with you local library about access.
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