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Ohio University

Sports Sponsorship & Marketing

Key tips and tools to align fan demographics with products, companies, industries, and markets.

Introduction

a picture of two baseball players riding in the back of a convertibleSo, you’ve landed a gig with a sports franchise or another company, and now you’re looking to find a company to work a sponsorship deal.  

In order to make the deal, you will need to research both the sports market (perhaps even down to specific sports) as well as the market for the potential sponsor.  

If the research shows similarities between the target consumers, then you might be well on your way to finding the perfect match for a sponsorship deal.

Use the menus on the left to guide you through a very thorough search process.