Analyze the Local Market
After you research the consumer market for your sport, team, company, or product, you will want to adapt that data down to the local level. The resources below can help you find information about your local market to combine with national consumer market and fan trends.
- Use SimplyAnalytics to know how many people in your market area buy a product, belong to a certain demographic, and more.
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As an example, you could use SimplyAnalytics to find data by zip code on the percentage of people in Columbus, Ohio, who are very interested in watching NFL games, while also showing the location of Applebees restaurants in the area.
- SimplyAnalytics
SimplyAnalytics provides demographic, business, or marketing data down to the local level, allowing users to create customized maps and reports with an almost unlimited number of variables. See my Tips & Tricks Guide for help with this database.
Simply Analytics Tips and Tricks
My Simply Analytics Guide walks you through the process of analyzing the consumer demand in a region.
Search Tips
This video demonstrates how to find the percentage of people in a particular area who are interested (or not) in watching or attending professional sports. This video uses the NFL as an example but the same search can be performed for a variety of other variables. Note that the interface to SimplyAnalytics has changed somewhat since filming.
- Use Mergent Intellect to identify and locate competitors of your potential sponsor.
- You can also use this to create a contact list of companies that you'd like to solicit.
- Mergent Intellect
Use to find companies and competitors by user-defined search criteria, such as size, location, industry, sales, and more. Useful for private company information which includes estimated sales.
- Use Bizminer to better understand the health of your sponsor's industry in the local region.
- You will want to use census data to compare how your local market demographics align with the more general national demographics of a consumer market (like what you find in Simmons, Mintel, and Passport)
- Census QuickFacts
Provides easy access to some of the most-used economic and social statistics.
The QuickFacts are an easier way to get to census information than American Factfinder.
