University Libraries

New Guide Published: Organic & Better-for-You Industry

I have several classes this semester working with on a project within the healthy/natural/organic/better-for-you food and beverage industry sector.   To help these students with their research, I created my newest guide, the Organic & Better-For-You Industry, just last week.  

This guide contains resources and tips organized by topic to assist researchers to find quality information about the organic and better-for-you food products industry.

The guide helps you understand the industry, analyze companies and competitors, identify customers and consumers, and learn about local market opportunities.