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Organic and Better-for-You Food Industry Guide

Tips and tools for finding industry, consumer, and market information

Local Market Information & Demand

After you research the consumer market for the industry  you will want to adapt that data down to the local level to understand the industry and market in your local area.  

The resources below can help you find information about your local market to combine with national consumer market trends.

  • Use SimplyAnalytics to know how many people in your market area buy a product, belong to a certain demographic, and more. 
  • As an example, you could use SimplyAnalytics to find data by zip code on the percentage of people in Columbus, Ohio, who  shop at Whole Foods.

This video shows you how to use SimplyAnalytics to understand your local market area.   The example uses golf, mountain biking, and running.

  • Use Bizminer to better understand the health of your industry in the local region.

The video below shows one way to use Bizminer to better understand your local market competitors, demand, industry trends, and more. 

  • Use Mergent Intellect to identify and locate potential competitors in your industry. 
  • Is there room in the market for your new business?
  • How are the other companies doing?  (look at estimated sales)
  • You will want to use census data to compare how your local market demographics align with the more general national demographics of a consumer market.
  • Census data will have broad demographics such as age, gender, income range, education, etc. 
  • They don't measure things such as "who shops at Kroger."  However, you can use the national data your learned about Kroger consumers (from Simmons or Mintel) and see if those demographic match your local population.