Simmons is a fantastic resource to use to gather demographic information about consumers of particular products or brands, or about people who engage in particular activities.
The 400+ students in the Business Cluster are now in their second week of researching the Ice Cream Industry.
In the video below, I demonstrate how to use Simmons to create a demographic profile of Ben & Jerry's Ice Cream consumers. You can follow the steps outlined in the video to compare profiles of consumers of multiple brands.
For more help with using this resource, visit my Simmons Tips & Tricks Guide.
0 Comments.