Key tips and tools to align fan demographics with products, companies, industries, and markets.
A guide for researching international markets and cities for sports venue bids
Resources for sports administration, sport business, and athletic administration
Almost any business database can be used for sports industry information. This page lists databases that specifically cover sport, but I encourage you to use other industry databases, marketing databases, and article databases for your research.
Check out the Industry & Market Research Basics Tutorial to learn how to use the general industry and market research databases. The 60-minute tutorial will give you a foundation in using library databases to conduct industry and consumer market research, which will be useful for sports industry and sports marketing projects.
Business Source Complete can be a great resource when looking for articles about sport teams, marketing, properties, fans, and more. I recommend you use both SPORTDiscus and Business Source Complete to make sure you have covered all your bases. (pun intended).