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Sports Administration & Sport Management

Resources for sports administration, sport business, and athletic administration

Sport Industry Databases

Almost any business database can be used for sports industry information.  This page lists databases that specifically cover sport, but I encourage you to use other industry databasesmarketing databases, and article databases for your research. 

Check out the  Industry & Market Research Basics Tutorial to learn how to use the general industry and market research databases.  The 60-minute tutorial will give you a foundation in using library databases to conduct industry and consumer market research, which will be useful for sports industry and sports marketing projects. 


SBRNet (Sport Market Analytics)


Business Source Complete

Business Source Complete can be a great resource when looking for articles about sport teams, marketing, properties, fans, and more.  I recommend you use both SPORTDiscus and Business Source Complete to make sure you have covered all your bases.  (pun intended).