Head of User Services
& Business Librarian
Articles from journals, magazines, trade publications, and newspapers are essential to use when performing sports business research. The list below gives you the best places to look for articles of all types.
- You can use academic journals when you need in-depth, authoritative research analysis of a topic. These articles may also be called "peer-reviewed articles" or "scholarly journals."
- For industry trends and news, look for articles in magazines, newspapers, and trade publications.
ArticlesPlus
ArticlesPlus is the big search box on the main library home page.
- This database searches about 70% of all of the content of the entire Ohio University Libraries system.
- Use it to search for books, academic articles, magazines, and newspapers that cover your topic.
- Note that some of the topics above can be very broad, so you may want to look for additional keyword terms to help narrow the number of search results.
Business Source Complete
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Business Source Complete
Provides full text access of more than 3500 journals, trade publications, magazines, company reports, and more, in the disciplines of business, including marketing, management, accounting, banking, finance and more.
Also useful for finding company profiles, industry profiles, and SWOT analysis for companies.
SPORTDiscus
- SPORTDiscus
A good place to find articles on sports business. Note that in addition to sports business publications, you will also find publications that deal with sports medicine, exercise science, coaching, and sports education topics. SPORTDiscus also contains publications for niche sports activities and markets, such as Backpacker, Cross Country Skier, Equus, Dirt Biker, and many more.
SportBusiness
- SportBusiness
Provides case studies, reports, interviews, and more in all areas of sponsorship, media, marketing, digital strategies, merchandising, and hosting. Particularly useful in understanding the business of sport, following trends, and learning best practices.
Also provides sport media consumption, sports popularity by country data, sports sponsorship deals, and sports media rights deals.
