After you get a good idea about the larger industry, you’ll want to know about the consumers in the industry. Market research reports, data, and statistics found in the resources below are an excellent place to start.
Tools to understand quick service restaurant Consumers and Customers
Contains market research reports for specific consumer product categories. Also useful for sport business marketing. Covers US and some International marketplaces. Especially useful for consumer demographics, psychographics, buying behavior, motivations, and more.
Use Simmons to find national-level demographic profiles of people who eat at specific restaurant brands
Can also be used to find consumer attitudes about food
Contains demographic information about users of specific consumer products including: what they use, income and educational level, what types of media they use, and more. See my Simmons Tips & Tricks for help using the database.
Note: Simmons Insights is limited to 50 users at a time.
Simmons provides information on consumer usage behavior for all major media, more than 450 product categories and over 8,000 brands. And it includes in-depth demographic, psychographic, and lifestyle descriptions of all Americans, including the diverse Hispanic/Latino market, with an added sample of 8,000 Hispanics above and beyond the general market survey of 25,000 respondents. Additional Hispanic demographics, language preferences and media.