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Quick Service Restaurant Industry Guide

The super-sized guide for industry analysis, consumer profiles and demographics, company information, and more for the fast food or quick service restaurant industry.

After you get a good idea about the larger industry, you’ll want to know about the consumers in the industry. Market research reports, data, and statistics found in the resources below are an excellent place to start.

Tools to understand quick service restaurant Consumers and Customers

  • Search Mintel for "fast food" or "quick service" to find market research reports
  • These reports will describe consumer motivations, customer demographics, market trends, and more.
  • Use Simmons to find national-level demographic profiles of people who eat at specific restaurant brands
  • Can also be used to find consumer attitudes about food