After you get a good idea about the larger industry, you’ll want to know about the consumers in the industry. Market research reports, data, and statistics found in the resources below are an excellent place to start.
Tools to understand quick service restaurant Consumers and Customers
- Search Mintel for "fast food" or "quick service" to find market research reports
- These reports will describe consumer motivations, customer demographics, market trends, and more.
- Mintel
Contains market research reports for specific consumer product categories. Also useful for sport business marketing. Covers US and some International marketplaces. Especially useful for consumer demographics, psychographics, buying behavior, motivations, and more.
- Use Simmons to find national-level demographic profiles of people who eat at specific restaurant brands
- Can also be used to find consumer attitudes about food
- Simmons Insights
Contains demographic information about users of specific consumer products including: what they use, income and educational level, what types of media they use, and more. See my Simmons Tips & Tricks for help using the database.
