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Quick Service Restaurant Industry Guide

The super-sized guide for industry analysis, consumer profiles and demographics, company information, and more for the fast food or quick service restaurant industry.

After you research the consumer market for the industry  you will want to adapt that data down to the local level to understand the industry and market in your local area.  

The resources below can help you find information about your local market to combine with national consumer market trends.

Tools for Local Market Information

  • Use SimplyAnalytics to know how many people in your market area buy a product, belong to a certain demographic, and more. 
  • As an example, you could use SimplyAnalytics to find data by zip code on the percentage of people in Columbus, Ohio, who like to eat at specific fast food restaurants

This video shows you how to use SimplyAnalytics to understand your local market area.   The example uses golf, mountain biking, and running.

  • Use Bizminer to better understand the health of your industry in the local region.

The video below shows one way to use Bizminer to better understand your local market competitors, demand, industry trends, and more. 

  • Use Mergent Intellect to identify and locate potential competitors in your industry. 
  • Is there room in the market for your new business?
  • How are the other companies doing?  (look at estimated sales)
  • You will want to use census data to compare how your local market demographics align with the more general national demographics of a consumer market (like what you find in Simmons, Mintel, and Passport)
  • Census data will have broad demographics such as age, gender, income range, education, etc.  They don't measure things such as "mountain biking."