After you research the consumer market for the industry you will want to adapt that data down to the local level to understand the industry and market in your local area.
The resources below can help you find information about your local market to combine with national consumer market trends.
As an example, you could use SimplyAnalytics to find data by zip code on the percentage of people in Columbus, Ohio, who like to eat at specific fast food restaurants
This video shows you how to use SimplyAnalytics to understand your local market area. The example uses golf, mountain biking, and running.
The video below shows one way to use Bizminer to better understand your local market competitors, demand, industry trends, and more.