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Quick Service Restaurant Industry Guide

The super-sized guide for industry analysis, consumer profiles and demographics, company information, and more for the fast food or quick service restaurant industry.

Local Market Information

After you research the consumer market for the industry  you will want to adapt that data down to the local level to understand the industry and market in your local area.  

The resources below can help you find information about your local market to combine with national consumer market trends.

  • Use SimplyAnalytics to know how many people in your market area buy a product, belong to a certain demographic, and more. 
  • As an example, you could use SimplyAnalytics to find data by zip code on the percentage of people in Columbus, Ohio, who like to eat at specific fast food restaurants

This video shows you how to use SimplyAnalytics to understand your local market area.   The example uses golf, mountain biking, and running.

  • Use Bizminer to better understand the health of your industry in the local region.

The video below shows one way to use Bizminer to better understand your local market competitors, demand, industry trends, and more.  While the video uses the Ice Cream industry as an example, you can apply the steps to find information about the quick service restaurant industry.

  • Use Mergent Intellect to identify and locate potential competitors in your industry. 
  • Is there room in the market for your new business?
  • How are the other companies doing?  (look at estimated sales)