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Personal Fitness Industry Guide

Key resources for researching and understanding the personal fitness industry

Local Consumer Information

  • Use SimplyAnalytics to know how many people in your market area buy a product, belong to a certain demographic, and more. 
  • As an example, you could use SimplyAnalytics to find data by zip code on the percentage of people in Columbus, Ohio, who  shop at Whole Foods.

Get Tips & Tricks and Use SimplyAnalytics To:

Use Mergent Intellect to:

  • Find Consumer Data and profiles for a specific location
  • Gather demographics of a city, county, state, or region
  • Search by Resident to find information about specific people


Use Mergent Intellect to find Consumer Data, Demographics, and more

  • You will want to use census data to compare how your local market demographics align with the more general national demographics of a consumer market.
  • Census data will have broad demographics such as age, gender, income range, education, etc. 
  • They don't measure things such as "who shops at Kroger."  However, you can use the national data your learned about Kroger consumers (from Simmons or Mintel) and see if those demographic match your local population.