Library Guides: Personal Fitness Industry Guide: Local Businesses & Competitors

Local Businesses & Competitors

Use Mergent Intellect to identify and locate potential competitors in your industry.
Is there room in the market for your new business?
How are the other companies doing? (look at estimated sales)

Mergent Intellect
Use to find companies and competitors by user-defined search criteria, such as size, location, industry, sales, and more. Useful for private company information which includes estimated sales.
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Use to show nearby companies to your company’s location.

Also includes demographic data by location.

Use the "Industry Market Report" in Bizminer to generate a list of industry competitors in the region.

Bizminer
Use Bizminer to find industry financial averages and ratios, failure rates of businesses, local industry market research statistics, competitive market analysis, and more by US location
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(state, city, county, zip, or custom location). A great resource when developing business plans, or for any sort of entrepreneurship initiatives where you need to measure peer performance in an industry.
BizMiner produces the most granular industry statistical reports in the market. We offer industry financial analysis benchmarks for over 5,000 lines of business and industry market trends on thousands more. Our market analysis reports are available at the national and local levels down to the zip code.”

Use the "Business" feature to map locations of companies by name or industry.
You can use the information to generate a list of competitors and their addresses.

SimplyAnalytics
SimplyAnalytics provides demographic, business, or marketing data down to the local level, allowing users to create customized maps and reports with an almost unlimited number of variables. See my Tips & Tricks Guide for help with this database.
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Note: Our subscription only allows for 10 users to log on at one time
In order to “Sign In” to SimplyMap, you need to create an account with SimplyMap first (use your @ohio.edu email address and whatever password you wish). This is optional, as you can just enter as a guest. Users who would like to save their work should “Create an Account.”
SimplyMap provides nation-wide data by state, county, ZIP code, census tract, and census block-group geographies. The following types of data are available in our SimplyMap subscription:

Demographic Variables
Population, Age, Race, Income, Ancestry, Marital Status, Housing, Employment, Transportation, Families, and more.
Business and Marketing Variables
Detailed Consumer Expenditure, Consumer Price Index, Quality of Life & Consumer Profiles, Business & Employee Counts by industry, and EASI© Market Segments & Life Stages.
Experian SimmonsLOCAL: a powerful targeting and profiling system that provides insights into consumer behavior for all of America’s 210 media markets on a local level with 60,000+ data variables, including over 450 categories and 8,000 specific brands.
Point Data
U.S. Business and Points-of-Interest (POI) data (over 4.5 million points) including legal name, business name, NAICS codes, address, telephone number, web address, and general description.
The Simmons Data Package covers hundreds of categories under general topics including but not limited to:
Lifestyle (Demographics & Statements)
Hispanics Only (Special Demographics & Media)
Computers/Internet
Media
Entertainment/Leisure
Travel
Food (Baking, Condiments, Dairy, Frozen, General, Meat & Snacks/Deserts)
Beverages (Alcoholic & Non-Alcoholic)
Daily Activity
Dining
Apparel
Shopping
Health & Beauty Aids
Medicine/Drugs/Ailments
Tobacco
Telecom
Financial Services
Household Products
Cleaning Products
Pets & Pet Food
Home Improvements
Home Furnishings & Appliances
Lawn & Garden
Electronics
Automotive

University Libraries

Personal Fitness Industry Guide

Local Businesses & Competitors

OHIO UNIVERSITY LIBRARIES