Skip to Main Content

Personal Fitness Industry Guide

Key resources for researching and understanding the personal fitness industry

Industry Analysis, Reports, & Statistics

The resources on this page help you to get a broad understanding of the industry.  Make sure you use multiple sources to get the most well-rounded view of the industry as possible. 

See Industry Research Basics for more general research tips.

  • IbisWorld is a great place to get started with researching the industry

  • Simply search for “fitness”, “gym," "yoga," "training," etc. to find reports to get a broad understanding of the U.S. industry.

  • The industry reports in First Research compliment IbisWorld for a general understanding of the industry

  • Search for "fitness", "gym," etc.  to find relevant reports that may offer another perspective on the industry.

  • Use Statista to find statistics on companies, consumers, or the market size of the industry.
  • Search by company name or by industry topic.
  • Try "fitness industry"  or "wellness industry" to get started.

Industry Trade Publications and Websites

  • Use Business Source Complete to find trade publications, articles and reports about the personal fitness industry.