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Personal Fitness Industry Guide

Key resources for researching and understanding the personal fitness industry

Project 2 Research Session Recording


Update 11/2/23 :  Microsoft Stream is being difficult with the sharing URLS.  If you cannot access, please use the "Request Permission" and I will approve as I receive the requests. 

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00:00:09 Introduction to P2 Research

00:02:32 Mintel's new Exercise Trends Report & Databook

00:06:20 Building Cross Tabs in Simmons

00:19:10 Gather industry financial trends in Bizminer

00:24:34 Create an industry market profile in Bizminer

00:27:27 Build a list of competitors in Mergent Intellect

00:35:15 Use SimplyAnalytics to build a comparison table of consumer and economic information

00:44:01 Build a visual map of consumer information in SimplyAnalytics

00:51:02 Create consumer cross tabs by DMA with Scarborough data