University Libraries

For Cluster Students: New Mintel Exercise Trends 2020 Report

This will be especially good news for my business cluster students who are researching the personal fitness industry.  Mintel just updated their Exercise Trends report this month.  That means you'll have the most current information for your research for Project 2.  

To access, log onto Mintel and search for Exercise Trends.   In addition to the report, make sure you use the Interactive Databook to find demographics and psychographics of exercise consumers. 

From the report description:

This Report provides an in-depth look at the current exercise market in the US by analyzing exercise and fitness trends, habits, and behaviors.

This report also covers the US market for private/commercial health and fitness clubs. Mintel defines private and commercial health and fitness clubs as those being operated by an individual or a corporate, for-profit organization. Nonprofit health and fitness clubs are defined as those facilities that offer health and fitness memberships to consumers, yet do not profit from these memberships.