Library Guides: Journalism: Magazine Research

Magazine Research - Major Sources

SRDS
SRDS contains media profiles for various media categories including Digital Media, Consumer Magazines, Business Publications, Direct Marketing, Newspapers, Radio, and TV & Cable as well as International Consumer Magazines, Newspapers, and Business Publications. Profiles include audience demographics, circulation statistics, distribution areas, advertising rates and contact information.

Folio
FOLIO, "the magazine for magazine management" is an excellent source for keeping up with news & trends in the magazine industry. Alden Library has both the print version (1972-2015) and the full-text online version (1998-2016).

To search for info on your magazine, click "Search within this Publication" in the online version and add the name of your magazine to the second search box.

Advertising Age
Choose any of the online sources for this magazine and then click "Search within this Publication." Put the name of your magazine, the publisher or the name of key personnel in the second search box.
MPA: The Association of Magazine Media
"The Magazine Media 360° Brand Audience Report and Social Media Report offer a comprehensive look at consumer demand for magazine media brands"
Poynter Institute
"The world’s leading instructor, innovator, convener and resource for anyone who aspires to engage and inform citizens."