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Retail and Fashion Merchandising: RFM

A Subject Guide for the RFM Major in the school of Human and Consumer Sciences Education in the Patton College of Education

What's Here

The Best Places to Look for Information for RFM Assignments Male model showing jeans and red jacket

     Tabs on the side are organized by type of resource, then RFM-specific topics. 

          Each tab has links to library and open web resources,

               plus some advice about how to use them, 

                    so everything is easier.

All vetted by your expert researcher, Sherri Saines, Subject Librarian for the Social Sciences. 

Start Here: WGSN and Vogue

Next Up, Articles and Books

Articles Plus searches billions of articles.

Start there! 

Then, use ALICE if you need to find books.

Alden Library entrance from the Campus Green, in shadow.