SimplyAnalytics provides demographic, business, or marketing data down to the local level, allowing users to create customized maps and reports with an almost unlimited number of variables. See my Tips & Tricks Guide for help with this database.
Note: Our subscription only allows for 10 users to log on at one time
In order to “Sign In” to SimplyMap, you need to create an account with SimplyMap first (use your @ohio.edu email address and whatever password you wish). This is optional, as you can just enter as a guest. Users who would like to save their work should “Create an Account.”
SimplyMap provides nation-wide data by state, county, ZIP code, census tract, and census block-group geographies. The following types of data are available in our SimplyMap subscription:
Use to show nearby companies to your company’s location.
Also includes demographic data by location.
You will want to use census data to compare how your local market demographics align with the more general national demographics of a consumer market.
Census data will have broad demographics such as age, gender, income range, education, etc.
They don't measure things such as "who shops at Kroger." However, you can use the national data your learned about Kroger consumers (from Simmons or Mintel) and see if those demographic match your local population.