Use the resources below to find market research reports, data, demographics, psychographics, and statistics about consumers and customers in the home improvement, home improvement retail, or DIY retail industry.
Use Simmons to find:
Note: For a basic demographic profile, use the Quick Reports found under "Essentials" as shown is this video.
Use WARC to find articles, case studies and reports that discuss how companies are marketing to fitness consumers.
Suggested searches include:
I also suggest you use the Industries tab to browse the Home & Garden topic for relate reports and analysis.