Local Healthcare Market Analysis
What are the healthcare industry, demographic, and health trends in my local market?
After you research the consumer market for the healthcare industry, you will want to adapt that data down to the local level in which you plan to operate. Your local market could be a city, zip code, state, or region. The resources below can help you find information about your local market to combine with national consumer market trends.
- SimplyAnalytics contains a wealth of health and Census information.
- Use to find data by state, city, county, or zip code.
- When you first launch the database, look for the "health" category to browse by popular health data.
- SimplyAnalytics
SimplyAnalytics provides demographic, business, or marketing data down to the local level, allowing users to create customized maps and reports with an almost unlimited number of variables. See my Tips & Tricks Guide for help with this database.
- Use Mergent Intellect to identify and locate hospitals and healthcare services in your local market.
- Use the Advance Search option, then choose "Industry" to browse by SIC code.
- Healthcare Services can be found under SIC code 8, and you can browse until you find specifically the type of service you are looking for.
- Mergent Intellect also contains demographics, including "Senior Population Facts."
- Mergent Intellect
Use to find companies and competitors by user-defined search criteria, such as size, location, industry, sales, and more. Useful for private company information which includes estimated sales.
- Use Bizminer to understand the vitality of the healthcare sector in your region.
- Browse by broad industry, then find industry financial reports and industry market reports.
- The industry market reports are likely the most useful for most researchers.
- You will want to use census data to compare how your local market demographics align with the more general national demographics of a consumer market (like what you find in Simmons, Mintel, and Passport)
- Use for a quick snapshot of demographic and economic characteristics of a region.
- Census QuickFacts
Provides easy access to some of the most-used economic and social statistics.
The QuickFacts are an easier way to get to census information than American Factfinder.
