Skip to Main Content

Healthcare Industry and Market Research

Developed for Rebekah Crawford's Healthcare Marketing class, contains top tips for healthcare marketing and industry research.

If you are looking to do business within the healthcare, hospital, medical supplies, or patient care industry sector, you'll want to research the overall healthcare industry, identify consumer trends,  and understand the local healthcare market.  This guide offers tips on how to find information for this complex and changing industry environment. 


Two nurses assist a hospital patient

Imaged used with Creative Commons from the Proctor Archives.