Healthcare Consumer Information
Who are healthcare consumers and how can I understand them better?
After you get a good idea about the larger industry, you’ll want to research the consumers within the healthcare industry. Market research reports, data, and statistics found in the resources below are an excellent place to start.
- Using Mintel, simply type in "health" in the search box to find consumer market research reports on topics such as "seniors and health," "diabetes," "marketing health to men," and more.
- Mintel
Contains market research reports for specific consumer product categories. Also useful for sport business marketing. Covers US and some International marketplaces. Especially useful for consumer demographics, psychographics, buying behavior, motivations, and more.
- Use Passport to find the "Consumer Lifestyles in <insert country>, which contain health and lifestyle information
- Passport also contains health data for countries all over the world.
- Search for "future demographic" and <insert country> to find demographic projections to the year 2030.
- Look at the Industries menu for "Health and Wellness" industry reports.
- Passport
Passport offers comprehensive coverage of international consumer markets, consumer lifestyles in other countries, economic statistics, demographic forecasting, and industry reports for most major markets and consumer products, and more.
- Use Simmons to find demographics for consumers of health products.
- Also contains survey data for health attitudes and behaviors.
Check out my guide for Tips & Tricks on Using Simmons.
- Simmons Insights
Contains demographic information about users of specific consumer products including: what they use, income and educational level, what types of media they use, and more. See my Simmons Tips & Tricks for help using the database.
