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Beauty & Personal Care Industry Guide

Key resources to research, analyze, and understand the industry

Consumers & Customers

Use these resources to better understand the beauty & personal care industry's consumers and customers.  These resources will provide consumer demographics, customer trends, buying behavior, and more. 

  • Search by keyword to find in-depth market research reports, or browse:
    • Category --> Beauty & Personal Care
  • These comprehensive reports can be used to understand what customers like, why they buy particular products, where they buy, motivations for buying, and other buying behaviors etc.
  • Mintel is also useful for understanding consumer trends and demographics.


a screenshot of Mintel showing the Beauty & Personal Care category

You can search WARC by industry keyword, company name, or brand.  I suggest also using the link below and filtering by report type, date, or topic.

Tips coming soon!

  • Passport does a great job of covering the smaller sectors and product categories of the beauty and personal care industry.  
  • It is excellent for both US and international markets


Find Country Reports about the Industry

  1.  Select Industries from the top navigation menu and choose "Beauty & Personal Care"
  2. On the next page*, scroll to the middle to find the "Country Reports" box
  3. Select the Category and Geography
  4. Click "Go" to find reports based on your search criteria

*You can also use the "Beauty & Personal Care" home page to find company profiles, industry forecast, analyst commentaries, and loads of data.

a screenshot of Passport database showing the steps described above