Consumers & Customers
Use these resources to better understand the beauty & personal care industry's consumers and customers. These resources will provide consumer demographics, customer trends, buying behavior, and more.
- Mintel
Contains market research reports for specific consumer product categories. Also useful for sport business marketing. Covers US and some International marketplaces. Especially useful for consumer demographics, psychographics, buying behavior, motivations, and more.
- Search by keyword to find in-depth market research reports, or browse:
- Category --> Beauty & Personal Care
- These comprehensive reports can be used to understand what customers like, why they buy particular products, where they buy, motivations for buying, and other buying behaviors etc.
- Mintel is also useful for understanding consumer trends and demographics.
- WARC _World Advertising Research Center
Contains over articles, case studies, research reports and summaries covering all areas of marketing communications. (Athens Campus Only)
You can search WARC by industry keyword, company name, or brand. I suggest also using the link below and filtering by report type, date, or topic.
- Simmons Insights
Contains demographic information about users of specific consumer products including: what they use, income and educational level, what types of media they use, and more. See my Simmons Tips & Tricks for help using the database.
Tips coming soon!
- Passport
Passport offers comprehensive coverage of international consumer markets, consumer lifestyles in other countries, economic statistics, demographic forecasting, and industry reports for most major markets and consumer products, and more.
- Passport does a great job of covering the smaller sectors and product categories of the beauty and personal care industry.
- It is excellent for both US and international markets
Find Country Reports about the Industry
- Select Industries from the top navigation menu and choose "Beauty & Personal Care"
- On the next page*, scroll to the middle to find the "Country Reports" box
- Select the Category and Geography
- Click "Go" to find reports based on your search criteria
*You can also use the "Beauty & Personal Care" home page to find company profiles, industry forecast, analyst commentaries, and loads of data.
