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Ohio University Libraries

Beauty & Personal Care Industry Guide

Key resources to research, analyze, and understand the industry

different colors of makeupUse this guide to find essential information to analyze and understand the beauty & personal care industry.  This industry can be quite large and broad as it covers a lot of smaller sectors and product categories.  Use the resources on this guide to help you define and research the industry. 

This guide contains resources, search strategies, and tips to help researchers

  • find reports about the industry
  • locate and analyze companies and competitors
  • understand consumer trends, customer behaviors, and demographics
  • gather local market and industry data

Your Business Librarian

Chad Boeninger, Business & Economics LibrarianI'm Chad Boeninger, Head of User Services and the Business & Economics Librarian at Ohio University.  I thank you for visiting my guide and I hope it helps you with your research. 

If you found this guide useful, you might want to take a look at the other guides I've created to help you with your research.  

If you have any questions please contact me:

  • email: boeninge@ohio.edu