Use this guide to find essential information to analyze and understand the beauty & personal care industry. This industry can be quite large and broad as it covers a lot of smaller sectors and product categories. Use the resources on this guide to help you define and research the industry.
This guide contains resources, search strategies, and tips to help researchers
find reports about the industry
locate and analyze companies and competitors
understand consumer trends, customer behaviors, and demographics
gather local market and industry data
Your Business Librarian
I'm Chad Boeninger, Head of User Services and the Business & Economics Librarian at Ohio University. I thank you for visiting my guide and I hope it helps you with your research.