Where you choose to publish, share, and craft your work will be impacted by the answers to the above questions. Throughout this guide you will be pointed to different considerations and options for you to answer these questions and further boost your research's impact.
With societal impact being the primary goal of research, asking researchers to create a brand for themselves might sound counter-intuitive. Yet, in order to create societal impact, researchers have to highlight not just their research, but also themselves. Not only is this recognition well deserved, it also makes the research visible to benefit a wider public.
When choosing the keywords and title for your article, remember that these portions highly determine the find-ability of your article. In other words, your work will appear higher in the search results when your keywords are found multiple times (keywords, title, abstract).