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Pet Industry Guide

Analyze the pet industry including pet retail, pet care, pet boarding, and more.

Local Market and Industry Information

Use the resources below to gather information about the pet industry in a local market (city, county, state, zip code, etc.) .  Local market data includes:

  • Industry financial averages, ratios, and statistics for some industry sectors
  • Pet-related companies in the local market
  • General demographics and economic characteristics of the region
  • Consumer demand, trends, and buying behavior for  pet products and services

Bizminer is very useful to gather industry financial ratios and averages for the pet services at the state, city, county, or even zip code level (when available)

  1. Use the search box to search for "pet", "dog," etc. to find related industries.
  2. Click show Reports
  3.  Choose one of the following
    • Industry Market Report
    • Competitive Market Narrative
    • Local Financial Reports


Types of reports

  • Industry Market Report - This is useful for finding competitors, map,  startup market share, cessation (going out of business) rates, sales, and more.  
  • Competitive Market Narrative - This report takes the data from the Industry Market Report and compares it to national data in paragraph form.
  • Local Financial Reports -  Typically only available for states and larger cities.  Contains local/regional industry averages  including balance sheet, profit-loss, and ratios.
  • Use the Advanced Search to search by Industry code to identify companies
  • Relevant SIC codes include:
    • 599911 (Pets and Pet Supplies)
    •  72999911 (Pet sitting, in-home)
    • 075202 (Animal boarding services)
    • 07520303    Training services, pet and animal specialties (not horses)    
  • Relevant NAICs codes, which may retrieve some additional companies, include:
    • 45391 (Pet and Pet Supplies Stores)
    • 81291 Pet Care (except Veterinary) Services
  • Use SimplyAnalytics to know how many people in your market area buy dog food, pet supplies, own types of pets, and more.
  • Also use to find data on the general demographic and economic characteristics of the region
  • You can create data of the region and lists of the businesses in the area


Sample search

  1. From the data tab, search for dog, cat, pet, etc. 
  2. In the list of results, limit to the pet category.
  3. If needed, you can narrow the results by sub-category.
  4. Choose the available data to use in your report or map. 

Image demonstrating the search strategy described above