Local Market and Industry Information
Use the resources below to gather information about the pet industry in a local market (city, county, state, zip code, etc.) . Local market data includes:
- Industry financial averages, ratios, and statistics for some industry sectors
- Pet-related companies in the local market
- General demographics and economic characteristics of the region
- Consumer demand, trends, and buying behavior for pet products and services
Bizminer is very useful to gather industry financial ratios and averages for the pet services at the state, city, county, or even zip code level (when available)
- Use the search box to search for "pet", "dog," etc. to find related industries.
- Click show Reports
- Choose one of the following
- Industry Market Report
- Competitive Market Narrative
- Local Financial Reports
Types of reports
- Industry Market Report - This is useful for finding competitors, map, startup market share, cessation (going out of business) rates, sales, and more.
- Competitive Market Narrative - This report takes the data from the Industry Market Report and compares it to national data in paragraph form.
- Local Financial Reports - Typically only available for states and larger cities. Contains local/regional industry averages including balance sheet, profit-loss, and ratios.
- Mergent Intellect
Use to find companies and competitors by user-defined search criteria, such as size, location, industry, sales, and more. Useful for private company information which includes estimated sales.
- Use the Advanced Search to search by Industry code to identify companies
- Relevant SIC codes include:
- 599911 (Pets and Pet Supplies)
- 72999911 (Pet sitting, in-home)
- 075202 (Animal boarding services)
- 07520303 Training services, pet and animal specialties (not horses)
- Relevant NAICs codes, which may retrieve some additional companies, include:
- 45391 (Pet and Pet Supplies Stores)
- 81291 Pet Care (except Veterinary) Services
- SimplyAnalytics
SimplyAnalytics provides demographic, business, or marketing data down to the local level, allowing users to create customized maps and reports with an almost unlimited number of variables. See my Tips & Tricks Guide for help with this database.
- Use SimplyAnalytics to know how many people in your market area buy dog food, pet supplies, own types of pets, and more.
- Also use to find data on the general demographic and economic characteristics of the region
- You can create data of the region and lists of the businesses in the area
Sample search
- From the data tab, search for dog, cat, pet, etc.
- In the list of results, limit to the pet category.
- If needed, you can narrow the results by sub-category.
- Choose the available data to use in your report or map.
