A great resource to get a broad understanding of large industries within the United States.
Use this as an introduction to industries to become more familiar with what’s happening in your prospective industry.
Note: Many business students have a tendency to overuse IbisWorld in their papers and projects. IbisWorld is a great place to get started, but I can guarantee that students who depend too much on the reports without consulting numerous other sources will not do as well on their projects. You need to consult multiple resources to have a well-rounded view of your industry.
IBISWorld contains in-depth, regularly updated industry reports for over 700 United States NAICS-classified industries. Each report averages 25-30 pages in length, and contains the following information:
Key Statistics
Segmentation
Market Characteristics
Industry Conditions
Key Factors
Key Competitors
Industry Performance
Outlook
Note: Ohio University Libraries only subscribes to the Industry Market Research and Company Research Components. All other components of the database are not included in the library’s subscription.
A search for "pet" finds reports for pet stores, online pet food and supplies, pet grooming, and more.
Reports cover the U.S. industry only
Note that we do not subscribe to the state or international reports in IbisWorld
Provides industry profiles on over 600 industry segments. The reports are very easy to read and can help you gather a quick understanding of the industry.
Industry profiles include the following information:
Industry overviews
The competitive landscape
Products, operations and technology
Finance and regulation
Regional and international issues
Human resources
Labor statistics
A search for "pets" finds pet care, pet supplies, and pet food.
Contains some global perspective on the industry, in addition to the U.S. coverage.
Use the call prep questions in each report to help guide your own research questions.
Passport offers comprehensive coverage of international consumer markets, consumer lifestyles in other countries, economic statistics, demographic forecasting, and industry reports for most major markets and consumer products, and more.
To get started, search for "Pet Care in the US" (or insert another country for international coverage) to find a country report for the industry
Use the "Related" tab in the report to find additional reports, such as "Pet Products in (insert country), or reports about dog food, cat food.
For more in-depth coverage, look under "Industries" in the top menu, navigate to "Pet Care"
You can also find general consumer reports by searching for:
"The Portal for Statistics," contains statistics and studies from over 22,500 sources. Especially useful in finding statistics for company, industry, and market information.