A great resource to get a broad understanding of large industries within the United States.
Use this as an introduction to industries to become more familiar with what’s happening in your prospective industry.
Note: Many business students have a tendency to overuse IbisWorld in their papers and projects. IbisWorld is a great place to get started, but I can guarantee that students who depend too much on the reports without consulting numerous other sources will not do as well on their projects. You need to consult multiple resources to have a well-rounded view of your industry.
IBISWorld contains in-depth, regularly updated industry reports for over 700 United States NAICS-classified industries. Each report averages 25-30 pages in length, and contains the following information:
Note: Ohio University Libraries only subscribes to the Industry Market Research and Company Research Components. All other components of the database are not included in the library’s subscription.
A search for "pet" finds reports for pet stores, online pet food and supplies, pet grooming, and more.
Reports cover the U.S. industry only
Note that we do not subscribe to the state or international reports in IbisWorld
Passport offers comprehensive coverage of international consumer markets, consumer lifestyles in other countries, economic statistics, demographic forecasting, and industry reports for most major markets and consumer products, and more.
To get started, search for "Pet Care in the US" (or insert another country) to find a country report for the industry
Use the "Related" tab in the report to find additional reports
For more in-depth coverage, look under "Industries" in the top menu, navigate to "Pet Care"